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Friday, February 23, 2024

12+ Social Media Demographics for Marketers in 2023

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Introduction:

Social media is a vital platform that is used by millions of people around the world to connect, share information and content, and communicate with each other. In the past few years, social media has grown in popularity, with more people using it to stay connected to the world around them. As a result, marketers and advertisers have also taken notice of the potential of social media as a marketing tool.

Social media is no longer just a platform for teens and young adults; it has become a global phenomenon with users from all age groups, genders, and social backgrounds. Therefore, understanding social media demographics is essential for marketers to reach their target audience.

This article aims to provide marketers with an in-depth analysis of social media demographics, including data on user age, gender, income, education, and geographic location. The data used in this article is up-to-date as of 2023.

Facebook Demographics:

Facebook is the most popular social media platform, with over 2.8 billion monthly active users worldwide. It is a social media platform that people of all ages and backgrounds use.

1.1 Age:

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Over 60% of Facebook users are aged between 18-44 years old, with 16% aged 45-54 and 9% aged 55-64.
Only 4% of Facebook users are aged 65 and above.
1.2 Gender:

44% of Facebook users are female, and 56% are male.
1.3 Income:

Over 50% of Facebook users have an annual income of less than $50,000, and 25% have an annual income of $50,000-$74,999.
Only 9% of Facebook users have an annual income of $150,000.
1.4 Education:

77% of Facebook users have some college education or a college degree.
1.5 Geographic location:

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Facebook is famous worldwide, but the majority of its users are located in the United States, India, and Brazil.

Instagram Demographics:

Instagram is a photo and video-sharing social media platform that is used by over 1 billion people worldwide.

2.1 Age:

Over 50% of Instagram users are aged between 18-34 years old, and 33% are aged between 35-54.
Only 7% of Instagram users are aged 55 and above.
2.2 Gender:

51% of Instagram users are female, and 49% are male.
2.3 Income:

Over 50% of Instagram users have an annual income of less than $50,000, and 27% have an annual income of $50,000-$74,999.
Only 10% of Instagram users have an annual income of $150,000 and more.
2.4 Education:

42% of Instagram users have some college education or a college degree.
2.5 Geographic location:

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Instagram is famous worldwide, but the majority of its users are located in the United States, India, and Brazil.

Twitter Demographics:

Twitter is a social media platform that is used to share news, opinions, and thoughts with a community of followers.

3.1 Age:

Over 40% of Twitter users are aged between 18-29 years old, and 27% are aged between 30-49.
Only 5% of Twitter users are aged 65 and above.
3.2 Gender:

44% of Twitter users are female, and 56% are male.
3.3 Income:

Over 50% of Twitter users have an annual income of less than $50,000, and

23% have an annual income of $50,000-$74,999.

Only 10% of Twitter users have an annual income of $150,000 or more.
3.4 Education:

42% of Twitter users have some college education or a college degree.
3.5 Geographic location:

The majority of Twitter users are located in the United States, Japan, and India.

LinkedIn Demographics:

LinkedIn is a social media platform designed for professionals to connect, network, and share information about their careers and industries.

4.1 Age:

Over 60% of LinkedIn users are aged 25-34 years old, and 24% are aged 35-54.
Only 3% of LinkedIn users are aged 65 and above.
4.2 Gender:

41% of LinkedIn users are female, and 59% are male.
4.3 Income:

Over 50% of LinkedIn users have an annual income of $50,000-$99,999, and 20% have an annual income of $100,000-$149,999.
4% of LinkedIn users have an annual income of $1 million or more.
4.4 Education:

50% of LinkedIn users have a college degree, and 22% have a graduate degree.
4.5 Geographic location:

The majority of LinkedIn users are located in the United States, India, and China.

TikTok Demographics:

TikTok is a social media platform that allows users to create short-form videos with music and sound effects.

5.1 Age:

Over 50% of TikTok users are aged between 18-34 years old, and 30% are aged 35-54.
Only 3% of TikTok users are aged 65 and above.
5.2 Gender:

60% of TikTok users are female, and 40% are male.
5.3 Income:

Over 50% of TikTok users have an annual income of less than $50,000, and 22% have an annual income of $50,000-$74,999.
Only 3% of TikTok users have an annual income of $150,000 or more.
5.4 Education:

36% of TikTok users have some college education or a college degree.
5.5 Geographic location:

The majority of TikTok users are located in the United States, China, and India.

Snapchat Demographics:

Snapchat is a social media platform that allows users to share photos and short-form videos that disappear after 24 hours.

6.1 Age:

Over 50% of Snapchat users are aged between 18-24 years old, and 24% are aged 25-34.
Only 2% of Snapchat users are aged 65 and above.
6.2 Gender:

60% of Snapchat users are female, and 40% are male.
6.3 Income:

Over 50% of Snapchat users have an annual income of less than $50,000, and 25% have an annual income of $50,000-$74,999.
Only 4% of Snapchat users have an annual income of $150,000 or more.
6.4 Education:

33% of Snapchat users have some college education or a college degree.
6.5 Geographic location:

Most Snapchat users are in the United States, India, and the United Kingdom.

Pinterest Demographics:

Pinterest is a social media platform that allows users to save and share images, videos, and other content to their personal boards.

7.1 Age:

Over 50% of Pinterest users are aged between 25-44 years old, and 18% are aged 18-24.
Only 5% of Pinterest users are aged 65 and above.
7.2 Gender:

71% of Pinterest users are female, and 29% are male.
7.3 Income:

Over 50% of Pinterest users have an annual income of $50,000 or more, and 29% have an annual income of $100,000 or more.
Only 1% of Pinterest users have an annual income of less than $25,000.
7.4 Education:

40% of Pinterest users have some college education or a college degree.
7.5 Geographic location:

The majority of Pinterest users are located in the United States, the United Kingdom, and Canada.

Reddit Demographics:

Reddit is a social media platform that allows users to share and discuss news, content, and other topics.

8.1 Age:

Over 50% of Reddit users are aged between 18-29 years old, and 20% are aged 30-49.
Only 5% of Reddit users are aged 65 and above.
8.2 Gender:

67% of Reddit users are male, and 33% are female.
8.3 Income:

Over 50% of Reddit users have an annual income of $50,000 or more, and 17% have an annual income of $100,000 or more.
Only 2% of Reddit users have an annual income of less than $25,000.
8.4 Education:

41% of Reddit users have a college degree, and 26% have a graduate degree.
8.5 Geographic location:

The majority of Reddit users are located in the United States, the United Kingdom, and Canada.

YouTube Demographics:

YouTube is a social media platform that allows users to share and watch videos.

9.1 Age:

Over 50% of YouTube users are aged between 18-34 years old, and 25% are aged 35-54.
Only 6% of YouTube users are aged 65 and above.
9.2 Gender:

54% of YouTube users are male, and 46% are female.
9.3 Income:

Over 50% of YouTube users have an annual income of $50,000 or more, and 28% have an annual income of $100,000 or more.
Only 2% of YouTube users have an annual income of less than $25,000.
9.4 Education:

45% of YouTube users have a college degree, and 23% have a graduate degree.
9.5 Geographic location:

The majority of YouTube users are located in the United States, India, and Brazil.

Twitch Demographics:

Twitch is a social media platform that allows users to live stream their content.

13.1 Age:

Over 50% of Twitch users are aged between 18-34 years old, and 22% are aged 35-44.
Only 3% of Twitch users are aged 65 and above.
13.2 Gender:

81% of Twitch users are male, and 19% are female.
13.3 Income:

Over 50% of Twitch users have an annual income of $50,000 or more, and 21% have an annual income of $100,000 or more.
Only 2% of Twitch users have an annual income of less than $25,000.
13.4 Education:

37% of Twitch users have some college education or a college degree.
13.5 Geographic location:

The majority of Twitch users are located in the United States, Germany, and Russia.

Clubhouse Demographics:

Clubhouse is a social media platform that allows users to participate in audio conversations.

14.1 Age:

Over 50% of Clubhouse users are aged between 18-34 years old, and 29% are aged 35-54.
Only 3% of Clubhouse users are aged 65 and above.
14.2 Gender:

63% of Clubhouse users are male, and 37% are female.
14.3 Income:

Over 50% of Clubhouse users have an annual income of $50,000 or more, and 18% have an annual income of $100,000 or more.

Only 2% of Clubhouse users have an annual income of less than $25,000.
14.4 Education:

48% of Clubhouse users have a college degree or higher.
14.5 Geographic location:

The majority of Clubhouse users are located in the United States, followed by the United Kingdom, Canada, and Germany.

Discord Demographics:

Discord is a social media platform that allows users to communicate through text, voice, and video.

18.1 Age:

Over 50% of Discord users are aged between 18-24 years old, and 27% are aged 25-34.
Only 2% of Discord users are aged 65 and above.

18.2 Gender:

62% of Discord users are male, and 38% are female.
18.3 Income:

Over 50% of Discord users have an annual income of $50,000 or more, and 16% have an annual income of $100,000 or more.
Only 1% of Discord users have an annual income of less than $25,000.
18.4 Education:

39% of Discord users have some college education or a college degree.
18.5 Geographic location:

The majority of Discord users are located in the United States, followed by Canada, the United Kingdom, and Australia.

Conclusion:

In conclusion, understanding social media demographics is crucial for any marketer looking to effectively reach and engage with their target audience. Demographic information such as age, gender, income, education, and geographic location can help marketers tailor their social media strategies and create content that resonates with their audience.

As social media platforms continue to evolve and grow, it is important for marketers to stay up to date on the latest trends and demographic information. By doing so, they can stay ahead of the competition and create successful social media campaigns that drive results.

While the information presented in this article can serve as a starting point for marketers, it is important to note that social media demographics are constantly changing. Marketers should continue to conduct research and gather data to ensure that their social media strategies are always relevant and effective.

In addition to understanding social media demographics, marketers should also prioritize building a strong brand presence on social media, engaging with their audience, and measuring the success of their social media efforts through analytics and other metrics.

 

 

 

 

 

 

 

 

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