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Bud Light dethroned as top-selling beer by Modelo, as boycott cuts into sales

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Bud Light has been dethroned by Modelo Especial as the best-selling beer in the U.S., following a boycott of Bud Light that began in April in response to its partnership with trans influencer Dylan Mulvaney.

Modelo Especial accounted for 8.4% of U.S. beer sales in the four weeks ending June 3, according to beer-industry tracker Bump Williams Consulting, which analyzed Nielsen data for the figures. For Bud Light, that figure stood at 7.3%.


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